New Skincare Trends That Will Take Over 2023

A recent study published in 2022 predicts that the global skincare market will exceed $200 billion by 2028. Several beauty and skincare trends are leading the way in reaching this milestone, and we’ve spent some time rounding them up for your convenience.

Ready to find out some of the cutting-edge, innovative, and just plain logical skincare trends predicted to dominate the market in the coming year?

Preventative Skincare Continues to Grow

Millennials and Gen Z are serious about their skincare, and it’s not because they fear aging. Although the oldest Millennials are now in their 40s, this segment of the market is still a few years away from needing aggressive anti-aging solutions.

However, they are and will remain an important part of the industry, considering they wrote the book on preventative skincare and are sure to add more chapters in 2023.

In-office treatments, such as chemical peels and Microneedling, can be thought of as exercise for the skin. Regular treatments help to prevent the development of fine lines, wrinkles, hyperpigmentation, while tightening pores and overall helps daily skincare work better.

Daily skincare should include high-quality medical grade antioxidants, peptides, and SPF.

Preventative skincare solutions used by customers in their 20s, 30s, and 40s include everything from ingestible collagen and firming eye creams to preventative Botox®.

While the options are like the products and procedures used by their older counterparts, the goals and volumes are different. The preventative, or proactive, skincare trend is all about smaller doses and frequencies to spread out the expense of anti-aging over time and stop problems before they start.

At-Home Beauty Technology Gets Better — and Smaller

Like many aspects of our lives, skincare technology will continue to evolve in 2023. High-tech, at-home devices include LED, microcurrent, and heat therapies to help address common skincare problems like wrinkles and hyperpigmentation. LED technology is especially exciting as devices continue to get smaller and more compact, with some models easily fitting into a purse or overnight bag for high tech skincare on-the-go.

Professional Skincare Brands Will Dominate the Market

When it comes to reliable beauty trends and products, most people already trust the professionals who help them care for their skin, such as aestheticians and dermatologists. Although most people are familiar with celebrity-sponsored brands, these famous sponsors lack the authority that many people today desire when it comes to their skincare.

On the flip side, skincare experts have increasingly been offering specialized lines of skincare and beauty products that give their clients the ability to take their expertise home in between treatments. This reliable, higher level of skincare offers clients more targeted solutions to common issues like hyperpigmentation and discoloration.

Prescription-strength Tretinoin and Hydroquinone continue to be the gold-standard for treatment of discoloration. However, to get the best results, these prescriptions should be used alongside with a medical-grade cleanser, moisturizer, and serum that contain ingredients such as Tranexamic acid, niacinamide, glycolic acid, Kojic acid, and lotus sprout extract.

Medical-grade skincare contains concentrations of active ingredients that are clinically proven to deliver results.

More People Will Explore the Mind-Body-Beauty Connection

Great skin health is about more than the products and procedures people use to protect the outside; it’s also about what is taking place on the inside. Good health and habits, such as getting plenty of sleep, drinking lots of water, and taking care of the mind, are equally important.

In 2023, the inner beauty trend of destressing and relaxing — while following a great outside skincare routine — will help people achieve the mind-body balance necessary to be beautiful inside and out.

Skincare Will Continue to Become More Inclusive

The final important skincare and beauty trend of 2023 is the continuing expansion of inclusive beauty trends designed for all skin tones, types, and ages. Specifically, the market will include more brands and products focused on what is known as “menopausal skin.”

Because many beauty brands started the conversation in 2022 regarding the changes that women’s bodies (including its largest organ, the skin) go through in menopause, 2023 promises to introduce a host of products aimed at the peri-menopausal, menopausal, and post-menopausal market. These products will be designed to work with the body’s changes, rather than against them.

In addition, inclusive skincare education and outreach efforts will continue in 2023, proving that everyone should — and can — take care of their skin in a way that benefits them. This will lead to an increase in aestheticians who are trained to deal with skin from different ethnic backgrounds as well as a continued expansion of beauty brands dedicated to the special skincare needs and concerns of traditionally underrepresented clients.

Make 2023 Your Most Beautiful Year Yet with Help from The Rejuva Center at Williams

At The Rejuva Center at Williams in Albany, New York, we are keeping close track of the many trends in the skincare and beauty industry and using them to inform and improve our practice.

Whether you want to start a preventative skincare program, or you’re interested in enhancing your menopausal skin, our experienced professionals can help you design a treatment program and recommend products that are ideal for you. Contact us today to schedule a consultation.